Facebook is cooperating with an independent auditing body declarations accounts

Facebook announced its commitment to the checking of the accounts by the Independent Commission Media Rating Council to verify the accuracy of the information provided by the partners, after several false reports last year about their advertising numbers.

Errors revealed by Facebook last year seem relatively small, but all in all, you may want Facebook to give a strong boost to the industry ads on its platform by providing more accurate than ever numbers before in order to gain advertisers confidence and the development of new steps to make the announcement via Facebook transparent process.

Facebook also said it will provide more accurate details about how much time a particular advertisement appeared on the screen (in milliseconds) with further details will benefit advertisers on Facebook, so they know you who already their ads appear on the screen or do they pay for ads only rarely do not appear.

She says Facebook In addition she is currently working with 24 independent partner on ads measurements, as it will add a new feature for ads across the video soon.